I hope, before starting the basic concepts of Off-Page activities, you are finished with your On-Page Optimization of your website or URL.
Let me summarize once all, from scratch..!
On-Page refers to all the activities done on the website (within or in page – on page). Activities or changes made on the website to take care of its SEO work are all under On-Page Optimization.
Some of the major and very important On-Page Optimization are as follows:
Proper structuring of URLs created along with new page creation. The URLs level, character length, service keywords used, etc.
A proper title creation for the page which can describe the whole page in 65 characters (after 65 characters title is trimmed by Google and not shown in SERPs). Be specific while creating Meta Title tags for a webpage.
Tile get a description to be written for explaining the title now in 165 characters, that tell the user what is inside the page he/she is going to visit. You need to explain your title more, indicating the real matter inside, the user is going to get while visiting.
We can link another page as per the relevancy, we can connect a post of “what is social bookmarking” in this blog post, as I am going to mention social bookmarking as one of the Off-Page activities. This will navigate the user to “what is social bookmarking” if he wants to read it in detail, instead, he leaves your my website, searching for “what is social bookmarking”
There are a lot of On-Page Optimization activities done, can read here –
Now as you are set with all over On-Page optimization done we can start focusing on Off-Page optimization.
The question WHY???
Why should we need to Off-Page optimization? How it benefits even though we are not making nay changes to our Website….? Confused, don’t worry, below mentioned guide will clear all your doubts..!
Any activity done to boost the ranking of a website outside the money website are Off-Page activities.
Yes, I am talking about doing a lot of work, that too outside the website you are working for. Now we need to understand how off-page activities relate to your money website and give a boost to your money website.
Off-Page activities are done to gain authority for Website. Authority in sense, values, and appreciations from other websites.
Let’s take an Example to make it more clear for you.
You want to sell books in your bookshop in a market. You have a shop with a proper name, banners posters, billing counters, a lot of books inside the shop. IS this all, will customers start coming?
Yes…! But number matters, How many?
What if you are selling books in the market, but nobody knows your shop in the whole market?
If a magic happens in a way that someone starts talking about your books and bookshop? What if a number of people start referring others to your shop…!! Looking happy now..!!
Your traffic on your shop will be double, triple or even more.
The Same case is with the website too. You created a website optimized it very well, on-page, content and all, but what about referrals? You need to gain authentication by collecting referrals.
These referrals are Back-Links -> Links on other websites pointing to your website. Now someone is referring you. You increased your authority points. Increase as many possible referrals or backlinks gain more and more authentications heading towards boost in ranking. As you are becoming more valuable now, better for a user, authentic for users.
This is how Off-Page(pages of websites other than your money website) activities are related to your ranking.
Now you should have got a very clear and basic concept of Off-Page activities is to leave your money website’s link anywhere possible or can say everywhere.
Off-Page Activities are nothing but some places where we can leave our money website’s link.
Are you ready for this… OK…!
Facebook, Twitter, LinkedIn, we all know a huge traffic is there on daily basis. How better it will be if you share your services on such website to acquire social traffic to your website from these social media Platforms. Easy..!!
Top Social Media Sites –
A number of self-hosted blogs are available online which allow users to make their personal blog to write content they wish. You can also create Blogs on different blogging websites and include your link in between navigating user on your website from these blogging websites. Make simple anchor texts to add a link in between your content, can use different types of anchor texts too. Now a user from blogging platform can navigate to your website. You got a back-link for this blogging platform.
Some of the blogging websites –
Article submission procedure is quite similar to blog submission. An article is different from a blog, they are similar in a way of providing backlink by making simple anchor text. Make anchor text and get backlinks, now from article directory websites.
We all are aware of Bookmarking, yes you are right, bookmarking URL and saving it to read further or whenever needed. In the same way, we can bookmark our URLs on multiple Social Bookmarking websites. There are 1000s of social bookmarking websites, but you need to identify which are good or which are wastage. Don’t Know how to identify???
Go through my complete guide to Social Bookmarking
Some of top Bookmarking websites –
Many websites of directories allow you to submit your website to online directories available. Sam as Bookmarking you can add your website link with the title as anchor text in directory websites. You will get a backlink from there.
Now comes use of MS-Powerpoint, you used in school to create project presentation. You never know which things come back and help you a lot. Create some presentation describing your page’s content in MS-PowerPoint.
Now what, just creating this Presentation will not give any backlink, unless you submit this presentation to any PPT(Power Point Presentation) sharing websites online
Search for PPT sharing website. Create your profile by simply registering, Upload presentation with a link in ppt’s description. All done.
Some PPT sharing websites –
Good luck with your first presentation.
If there are PPT sharing website, then why not to use PDF sharing activity online to get a backlink from them. You have a very good idea of converting PPT to PDF by online tools or in MS-Office 2010 you get option saving you presentation in PDF form from Save As and changing the file format to PDF.
Search for online PDF sharing websites, create your profile and follow same for PDF as was for PPT, insert your website’s link in Description of PDF File
some PDF sharing websites –
How can we leave Youtube? A simple method of uploading video and inserting a link in the description and get a backlink.
A question is where to get a video to upload? Don’t worry you still have your PPT which can be saved in video format too along with PDF. Save as windows media video and convert your PPT into a video.
Now search for some Video sharing websites and upload your video with a link to your website in the description of Video.
some video submission sites –
Images are so helpful in getting backlinks. How ?
Create your profiles on a number of Image sharing and infographic submission websites, upload your images or infographic if you have created, with a link in the description of Image.
some image sharing websites –
If you post or publish a blog on any website, you can see a commenting option at the last of the blog post. You got a space to insert your website’s link.
Yes..! write a god comment and share your link in it.
Try to comment on Blogs related to you websites, as it makes simple to share your website’s link.
Forums are discussion platforms. You can create your profile on social forums where people come to discuss on any topic they wish. You also join these discussions. While discussions you can share your link to help other.
List your business on several business listing websites, this also helps to make your local presence for local search. You can simply add your website URL in website option asked in every business listing.
Visit question answer websites to get some answer of your any sort of question, even you can ask some question if you want. So now good for you is to give answers to asked questions. Here you get a chance to share your website’s link, but it should be relevant to the question, you are answering.
Question Answer websites –
Let’s take a very good example of Google+. You can add links in Goolge+ by creating a simple profile on it. In about section of your profile, you can add all your links, along with your other social profiles.
Search for other profile creation websites and create a file with your link as a personal or official website to mention, where asked.
At last, I would like to introduce Guest Blog Posting and would prefer too.
Guest Posting is something like you someone free book to make your promotion. If your book or service is too good to promote, it will be promoted on other shop’s
Same applies here; you can approach other bloggers, for posting your content on their content, whereas in return you can ask for a link back to your website.
This was all, I had to share about Off-Page activities
Good Luck on you backlink creation for your website using these Off-Page activities. If you liked the post, don’t forget to share it with others and let other learn about Link Building from Off-Page activities