23 Facts and Stats About SEO - Every Marketer Should Know - SearchEngineGuruji

23 Facts about Search Engine Optimisation and Google Search

23 Facts about Search Engine Optimisation and Google Search

While starting to learn Digital Marketing and core SEO, we get involved in Off-Page activities at its height. Start creating backlinks for a website.

Taking you out of all these daily practice stuff, I am going to share some facts about Google Search and SEO, you might be familiar with some of them or not a single one. Do read them, might they help you anyhow in your work.

Some Interesting Facts about SEO 


Google’s estimation of total data uploaded is around 5 million terabytes. The fact is Google bot (spider or crawler) has indexed only 0.04% of total data uploaded. A huge amount of data which is Online is not aware of Google. (The Wonder of Tech)


Around the world, 131 billion searches are conducted on the web each month. (advisorwebsites)


PPC (Pay per Click) and SEO(Search Engine Optimization) are too big efforts and strategies for sales increment. Web sites are performing these two activities for lead generation and sales. If they both are integrated into one (PPC+SEO) for a Website, results in an increase to 25% in clicks and around 27% increase in sales followed by profit. (Digital Marketing Philippines)


Total money invested in Digital Marketing in U.S. is in Advertisement on Google- Google Adwords is about 40%. (eMarketer)


The two top Search Engine Optimization objectives of marketers for a website are Lead Generation and Traffic on a website. 54% of the marketers focus on traffic improvement whereas just 24% care for sales and revenue improvement as an SEO top objective (MediaPost)


81% of businesses consider their blogs as an important asset to their business. (searchenginejournal)


75% of SEO is about off-page activities and 25% is on-page. (hubspot)


Page titles are the most important on-page element after content. (hubspot)


The total traffic which moves to websites that result in SERP organically is 51%. These are visitors who prefer to click on organic results appearing in SERP (Search Engine Result Page). Paid results acquire 10% of the total traffic, and a 5% traffic is diverted to social links. (MediaPost)


Top two activities are done on the Internet or you can say for the Internet is used are – Search and Emails. (searchenginejournal)


A number of business websites provide a video explaining their services or business module. Yes, it is good to be on Homepage of Website. Having a video on Homepage makes 53% more likely to appear on Page 1 of Google Search Engine. Don’t have a Video on your website’s homepage, rush to have one explaining your services. (41 Stories)


Google+1’s are highly related to your search engine rankings than any factor. Get google+1 on your posts on Google. “Google Loves Google”. (Ber|Art)


Average time taken by a visitor to click on a result in Search Engine is 2 seconds, which is decreasing more and more. It indicates that you should have a Title and Description that fulfills the requirement of a user to get a click and increase in Click Through Rate(CTR). (MarketingProfs)


The top result in SERP gets an approx. 33% of total users. Organic results positioning at 2 and 4 are marked to have more traffic 63% vs. 48%, nowadays as compared to position 1 in 2005. (MarketingProfs)


Customers who start to buy something that is become customer are 89% who begin their buying process online with Search Engine. BE ONLINE….! (Biznology)


Search Engine Optimization (SEO) is stated as the most successful strategy to achieve objectives like lead generation and increase web traffic by 72% of Marketers. (MediaPost)


What is the most challenging thing to do in SEO? Any guess…!

Yes its Link building – 41% marketers state that Link Building is top challenge in SEO

The second one is Keyword Research – core of SEO as if you are in a business of Education and start targeting a keyword related to Health, it’s of no use. Agreed..! 39% of marketers cited that Keyword Research is a challenging task in SEO. (MediaPost)


Google Advertisement feeds it more than what whole US Print industry earns. In 2013, 97% of the income of Google was just by Google Ads. (The Wonder of Tech)


30% of companies outsource their paid search advertising, and 28% do so for display advertising. (MediaPost)


Getting Organic is time taking, meanwhile online businesses are preferring for Paid campaigns. Internet Advertising has grows 16% every year. If talking about Mobile accounts for 11% of the total. (TechCrunch)


CMOs of 61% Big industries say that Search Engine is an effective Marketing Channel to market a product or service. (AdWeek)


Near about 50% of the total budget of Marketing is spent in Search, Paid search is given 31% and approx. 18% is spent in Search Engine Optimization (SEO) work. (MarketingProfs)


In PPC search ads, 86% of all ad impressions accrue to the top four spots. (ClickZ)


As per estimation, U.S. marketers will invest more than $103 billion on Search, Display, Social Media and email-marketing by the year of 2019. (MediaPost)

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Facts about SEO - Blog by Search Engine Guruji
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Himanshu Dixit
Himanshu Dixit
Founder | SearchEngineGuruji.


  1. Amisha Singh says:

    Such a lovely Post, I was not aware of around 20 facts you mentioned. Keep writing such nice posts..!

  2. abhay kumar says:

    Nice post, thank you for sharing such a useful and interesting facts about seo

  3. Hal says:

    You made some decent points there. I looked online for the issue and located most individuals will go together with along with your web-site.

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