8 Important Google Ranking Factors in 2017 | Factors to consider for Ranking top in Google

8 Important Google Ranking Factors in 2017

8 Important Google Ranking Factors in 2017

Getting a higher ranks in Google need a lot activities and strategies. It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” But there are some major factors that are initial and need to be kept at priority in these days.

Here in this blog post major factors or can say major signals for ranking in Google are summarized.


In 2017, backlinks continue to be the strongest indication of authority to Google. Backlinks as name itself says they are a back backbone for your URL, they support and push for better appearance in SERP. They act as a booster supporting from back.

1. Link Profile

Link quantity is an important part of the score. However, remember that you can’t afford to have spammy, low-quality links in 2017. It’s also worth noting that links coming from the same domain carry little weight; Google will typically only count one of them when evaluating your link profile. So in terms of quantity, your primary factor to focus on should be the number of linking domains.

2. Anchor text relevancy

Anchor text is another part of the “backlinks” concept that matters for rankings. Much like the content on your pages, your backlinks’ anchors tell Google what your page is about — and what it should rank for. Of course, you’ve got to remember about Penguin and keep your anchors diverse and natural; it’s all about striking the right balance.


Content has always been the king. But what is Google looking for in quality content, exactly? Lets have a look..!

1. Keyword usage

Your title remains the strongest relevance signal to Google. Using keywords or variations in the title tag is still important in 2017 (the closer to the beginning, the better). The meta description can also boost relevance, although it carries less weight. Finally, don’t forget about using keywords in the page’s body, remembering that the H1 tag holds the most SEO weight out of all headings.

2. Length

Google mentions that the amount of a page’s content is important for its overall quality — and therefore rankings. Clearly, there’s no ideal content length to aim for; as Google puts it, “the amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.”

3. Comprehensiveness

RankBrain (launched in October 2015) forms part of Google’s Hummingbird algorithm and, according to Google, is involved in every query. One of RankBrain’s functions is analyzing results with good user satisfaction metrics and identifying their common features — features that make them good search results.

Because most of online content is text, such features are often certain terms and phrases used on the page.

Technical SEO

The technical foundation of your site is crucial for SEO (and well beyond). Here are the top two factors that matter for rankings.

1. Page speed

Google expects pages to load in two seconds or less, and they’ve officially confirmed that speed is a ranking signal. Speed also has a massive impact on UX: slower pages have higher bounce rates and lower conversion rates.

The most common culprits for poor speed are uncompressed resources: scripts, images and CSS files.

2. Mobile-friendliness

If your pages aren’t optimized for smartphones, they won’t rank in mobile search at all. With over half of Google queries coming from mobile devices, that’s not something you can put up with in 2017.

User Experience

The debate around the use of behavioral factors in ranking has been on for years. But in Google’s own words, “searching users are often the best judges of relevance, so that if they select a particular search result, it is likely to be relevant, or at least more relevant than the presented alternatives.”

1. Click-through Rate

A SERP (search engine results page) click-through rate (CTR) is the ratio of the number of times a search listing was clicked to the number of times it was displayed to searchers. Numerous patents filed by Google focus on CTR as a ranking signal.



SEO is a complex, multidimensional, ever-evolving science. It’s only natural that you can’t afford to focus on every detail; and you don’t have to, either. If you prioritize your efforts, focus on the eight factors above, and remember to watch competitors closely, you’re sure to come out ahead of them in the SERPs.


Himanshu Dixit
Himanshu Dixit
Founder | SearchEngineGuruji.

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